UX/Product Designer.
Systems Thinker.
Trust Builder.
I specialize in untangling complex enterprise data and transforming it into intuitive, scalable product ecosystems. While I’ve spent recent years architecting intelligent workflows at Dell, my true passion lies in the intersection of deep technical constraints and elegant, user-centric interfaces. I am a firm believer in the power of robust design systems, data-driven design, and cross-functional harmony (yes, designers and engineers can actually be best friends). I am eager to bring my track record of system-level thinking, accessibility, and user validation to any team to help users visualize and trust the complex technology that powers their work.
Core Expertise
What I bring to the tableEnterprise Platform Design (AI Guided Experiences)
Deconstructing complex workflows into manageable, intuitive interfaces for global scale applications. Focused on transforming traditional configuration workflows into intelligent, AI-guided experiences, making technical processes feel intuitive and trustworthy.
UX Research & Synthesis
Deep-dive qualitative research that translates into data-driven design solutions andactionable product strategy and design roadmaps.
Cross-Functional Leadership
Partnering with Product and Engineering leadership to shape roadmap and platform strategy, aligning user needs with technical and business constraints.
Design System Architecture
Building and maintaining robust, multi-platform components, scalable pattern libraries, and comprehensive design systems, accelerating development efficiency and increasing design throughput.
Professional Experience
The journey of a technical artist
Principal Product Designer
Dell Technologies
Led design strategy for AI-powered configuration and transactional workflows, enabling enterprise users to move from product selection to validated purchase decisions with greater accuracy and confidence.
Senior Staff UX/UI Designer
Monster Energy
Directed the digital brand experience for product e-commerce platforms and internal sales tools, diplomatically aligning marketing, sales, and engineering initiatives toward customer-centered outcomes.
Staff UX/UI Designer
Monster Energy
Designed and shipped customer-facing digital experiences across multiple brand families, balancing visual design with intuitive interaction patterns to drive measurable user engagement and brand stickiness. Gathered and analyzed user behavior data to inform design decisions and identify areas for improvement.
Ready to build something extraordinary?
Currently accepting select commissions. Focused on high-impact digital experiences that blend precision with cinematic atmosphere.
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