Case Study: Zycara Design

Skills Showcased

Wireframing, Use Flow Mapping, UX Design


Objective

  1. Create a better environment for B2B to recover past due debt
  2. Create a network of B2B Database to help make better lending/borrowing decisions
  3. Create a precieved authority in the B2B credit rating space
  4. Create a marketplace for legal and debt collection to buy/sell over due debt

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Wireframing

Wireframe: Marketing Pages, Sales Funnel, and Dashboard, in order to plan and strategize hierarchy of information. Wireframing is the first process to get Stakeholders approval before moving to hi-fidelity comps. Identify design challenges early and solve design issues.

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Userflow Mapping

  1. Map out use cases and logic for backend integration
  2. Scope project requirements and communicate effectively to development
  3. Document use cases in Confluence

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Branding

Next Steps:

  • Work with content writer to develop brand voice & personality
  • Print Collateral
  • How It Works Demo (video & script)
  • Style Guide (Inprogress)

Results

  1. TBD
  2. Currently in use by small user base
  3. User Testing