Case Study: Zycara Design

Skills Showcased

Wireframing, Use Flow Mapping, UX Design


  1. Create a better environment for B2B to recover past due debt
  2. Create a network of B2B Database to help make better lending/borrowing decisions
  3. Create a precieved authority in the B2B credit rating space
  4. Create a marketplace for legal and debt collection to buy/sell over due debt

Wireframe Icon


Wireframe: Marketing Pages, Sales Funnel, and Dashboard, in order to plan and strategize hierarchy of information. Wireframing is the first process to get Stakeholders approval before moving to hi-fidelity comps. Identify design challenges early and solve design issues.

User Flow Icon

Userflow Mapping

  1. Map out use cases and logic for backend integration
  2. Scope project requirements and communicate effectively to development
  3. Document use cases in Confluence

Branding Icon


Next Steps:

  • Work with content writer to develop brand voice & personality
  • Print Collateral
  • How It Works Demo (video & script)
  • Style Guide (Inprogress)


  1. TBD
  2. Currently in use by small user base
  3. User Testing